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The GPS for Your Digital Roadmap
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Why Digital Moves so Slowly
You’re investing in platforms. Hiring consultants. Starting projects.
But progress is slow. Results are disappointing.
And every new initiative seems to create three more problems.
You need a GPS. You got a compass.
Why You Need a GPS
Digital transformation is hard—and time is a critical factor.
→ Technology, Data & Process must align (or nothing moves)
→ Competition is investing heavily (you need speed)
→ Customers expect digital experiences (not just platforms)
And everyone’s solving for their part, not your whole:
→ Agencies ‘land and expand’ the project before them
→ Vendors recommend their piece of the stack
→ Analysts have research but push for engagements
All useful. But who’s helping you navigate the entire journey?
B2B platforms. Data & AI Strategy. Customer experience & adoption. Delivered bi-weekly (every other Thursday).
Join 2,000+ B2B digital practitioners & executives.
Data-Backed Navigation. Complete Journey Focus.
We built Platform Genius—The GPS for Your Digital Roadmap—using proprietary data from real B2B platform selections.
We see your entire journey. Not just the next project.
What you get access to:
✓ 45,000+ platform capability data points to find your optimal fit
✓ Proven frameworks to align platforms, data, and process
✓ Tools that accelerate customer adoption and merchandising
We don’t do implementations. Or sell software.
We’re here to help simplify and accelerate your journey.
Choose Your Starting Point
Find Your Location
FREE GPS Assessment
Effective navigation means understanding your true starting point. Our FREE GPS assessment includes:
→ FREE 30-minute consultation
→ GPS Scorecard
→ Visibility to platform complexities and plan for success
Know your location to ensure you’re heading the right direction.
Map the Terrain
Collaborative Workshops
B2B has complex customers and business rules. Our workshops feature:
→ Full discovery & documentation
→ Colloboration with your team
→ Platform selection, product data & more
Including all stakeholders & requirements creates best plan for success.
Plan Your Route
Platform Genius Tech Selection
Pick the right platform with objective data, customized for your customers & use cases:
→ 45,000+ data points across 25+ platforms
→ eCommerce, PIM and entire tech stack
→ Comprehensive, unbiased
A tool and process built from real (and successful) B2B projects.
Optimize the Route
Adoption & Data Process
Platforms built for B2B use cases, including customer adoption, merchandising and more:
→ flywheel B2B, marketing automation built for B2B
→ SKU Factory product data process & scalability
→ No software, training or internal projects
Tools and process to improve revenue and customer experieince.
How Your GPS Works
Having led successful digital projects, teams and clients, we’ve personally seen the gaps. So, we built a GPS to solve the challenges vendors, agencies and analysts can’t: Objective guidance for your roadmap, not their next project.
Here’s how we guide you:
📍 We Help You Locate
Your current position—platform readiness, data maturity, process gaps—using proven frameworks so you know exactly where you’re starting from.
🗺️ We Map Your Most Efficient Route
Using 45,000+ capability data points from real B2B selections, we identify the fastest path for distributors, manufacturers, and complex B2B models.
🎯 We Navigate Your Route, Not Someone Else’s
We provide objective guidance backed by data—not vendor commissions, agency billable hours, or one-size-fits-all playbooks. Your journey, your decisions.
🧭 We Plan Your Stops in the Right Sequence
Platform selection, implementation partners, data processes, customer adoption—we help you coordinate the right tools in the right order.
📊 We Provide Real-Time Guidance
Continuous feedback on your progress, gaps, and next steps—based on patterns
we’ve seen in dozens of complete transformations.
🚦 We Assist Re-Routing When Obstacles Arise
When technology fails, data problems surface, or priorities shift—we help you recalibrate without losing momentum or starting over.
⚡ We Help You Arrive Safely at Your Destination
We coordinate technology, data, and process together—using lessons from
real journeys so yours is faster than trial and error.
I told the CEO straight up: No one in this building can make this platform selection. Vendors were lying so we’d spend $100k on software, telling us features were ‘out of the box’ without mentioning the extra $75,000 it would take to implement them. B2B Squared is basically a security guard—they protected us from making six-figure mistakes based on vendor promises.
(B2B-Squared has) a vast knowledge of digital, B2B eCommerce operations and strategy…This project could (not have achieved) the success we currently have without B2B-Squared at the helm of this project.
Start Navigating Today
